Challenge: marketing without marketing
Due to the Dutch tolerance policy, online advertising for coffeeshops is not permitted. This means:
- No advertisements on Google or social media.
- Limited opportunities for active promotion.
- Nevertheless, you want to be visible to your customers, including tourists visiting the city.
The solution? Prioritizing SEO and user experience. After all, a website is allowed to be informative, accessible in multiple languages, and designed so that visitors and applicants can find their way
From insight to impact
The Flying Dutchman
- Visitor growth – since the launch in March 2025, the site has already attracted 10,209 visits and nearly 25,000 actions.
- International reach – in addition to 6,278 Dutch visitors, there were also 2,533 from Germany and 361 from Belgium.
- Search engine oriented – clear structure, fast loading times, and a visually appealing design that remains SEO-proof.
& The Partner Website
- Multilingual SEO – the site is fully multilingual (NL/EN/DE), which yielded immediate results: nearly 1 in 4 visitors comes from Germany (810 out of 3,839).
- Job vacancy system – applications are processed directly through the website and are even automatically picked up by Indeed, further increasing reach.
- Design + performance – a vibrant, visually rich design while maintaining speed: PageSpeed 80–95, which is rare for these types of sites.
Results that matter
- Together accounting for nearly 15,000 visitors in six months.
- International findability → German visitors constitute a large portion of the traffic, a key objective for both shops.
- Conversions via the site → applications processed directly, without intermediate steps.
- Balance between branding and regulations → by focusing on findability and experience within the framework of the tolerance policy.
What this demonstrates
These cases prove that as an entrepreneur, even in a strictly regulated industry, you can make significant strides online. No advertisements, no campaigns – just websites that allow themselves to be found. With smart design, multilingual SEO, and integrated features, you reach both new customers and staff.
Do you also have a business with limited marketing opportunities? Show that there is another way. Fill out the form or open WhatsApp on the right, and let’s start a conversation!
