{"id":1982,"date":"2026-01-30T15:06:24","date_gmt":"2026-01-30T15:06:24","guid":{"rendered":"https:\/\/orionflux.nl\/challenge-marketing-without-marketing\/"},"modified":"2026-03-13T10:36:51","modified_gmt":"2026-03-13T10:36:51","slug":"challenge-marketing-without-marketing","status":"publish","type":"page","link":"https:\/\/orionflux.nl\/en\/challenge-marketing-without-marketing\/","title":{"rendered":"Challenge: marketing without marketing"},"content":{"rendered":"\t\t
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Challenge: marketing without marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tStrategy development<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tWeb design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSEO SEA<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVideography<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBranding<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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Due to the Dutch tolerance policy, online advertising for coffeeshops is not permitted<\/strong>. This means:

<\/p>

  • No advertisements on Google or social media.<\/strong><\/li>
  • Limited opportunities for active promotion.<\/strong><\/li>
  • Nevertheless, you want to be visible to your customers, including tourists visiting the city.<\/strong><\/li><\/ul>


    The solution? Prioritizing SEO and user experience<\/strong>. After all, a website is allowed to be informative, accessible in multiple languages, and designed so that visitors and applicants can find their way <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    <\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    From insight to impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    The Flying Dutchman<\/strong><\/p>

    • Visitor growth<\/strong> \u2013 since the launch in March 2025, the site has already attracted 10,209 visits<\/strong> and nearly 25,000 actions<\/strong>.<\/li>
    • International reach<\/strong> \u2013 in addition to 6,278 Dutch visitors, there were also 2,533 from Germany<\/strong> and 361 from Belgium.<\/li>
    • Search engine oriented<\/strong> \u2013 clear structure, fast loading times, and a visually appealing design that remains SEO-proof.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      <\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      & The Partner Website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      • Multilingual SEO<\/strong> \u2013 the site is fully multilingual (NL\/EN\/DE), which yielded immediate results: nearly 1 in 4 visitors comes from Germany (810 out of 3,839)<\/strong>.<\/li>
      • Job vacancy system<\/strong> \u2013 applications are processed directly through the website and are even automatically picked up by Indeed, further increasing reach.<\/li>
      • Design + performance<\/strong> \u2013 a vibrant, visually rich design while maintaining speed: PageSpeed 80\u201395<\/strong>, which is rare for these types of sites.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Results that matter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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        • Together accounting for nearly 15,000 visitors<\/strong> in six months.<\/li>
        • International findability<\/strong> \u2192 German visitors constitute a large portion of the traffic, a key objective for both shops.<\/li>
        • Conversions via the site<\/strong> \u2192 applications processed directly, without intermediate steps.<\/li>
        • Balance between branding and regulations<\/strong> \u2192 by focusing on findability and experience within the framework of the tolerance policy.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          What this demonstrates<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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          These cases prove that as an entrepreneur, even in a strictly regulated industry, you can make significant strides online. No advertisements, no campaigns \u2013 just websites that allow themselves to be found. With smart design, multilingual SEO, and integrated features, you reach both new customers and staff. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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          Do you also have a business with limited marketing opportunities? Show that there is another way. Fill out the form or open WhatsApp on the right, and let’s start a conversation! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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          <\/div>\n\t\t\t\t\t\t\t
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          <\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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          \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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          Get in touch<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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          \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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          \n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t\t\t\t\t\t\n\t\t\t\n\t\t\t
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          \n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
          \n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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